Industry Insights and Trends

4 posts

Why Body Butter Will Be the Product of the Year in 2025

Why Body Butter Will Be the Product of the Year in 2025

Body butter is back and better than ever! In 2025, we’re predicting a full revival of this skincare classic—think whipped textures, nourishing formulas, and aesthetic packaging

Breaking into the Ghanaian Beauty Market: Trends and Opportunities

Breaking into the Ghanaian Beauty Market: Trends and Opportunities

The African beauty industry is on the rise, and Ghana is at the heart of this transformation. With its vibrant culture, diverse beauty standards, and rapidly growing economy, Ghana’s beauty market is quickly becoming one of the most attractive destinations for international beauty brands. As we celebrate Black History

Embracing the Opportunity: The Future of Beauty Brands in Ghana's Emerging Market

Embracing the Opportunity: The Future of Beauty Brands in Ghana's Emerging Market

A dive deep into the thriving Ghanaian beauty industry, projected to generate $1.91 billion by 2024.​

The Impact of Raw Material Sourcing on the Beauty Industry’s Operations

The Impact of Raw Material Sourcing on the Beauty Industry’s Operations

The beauty industry is a multifaceted sector enriched with a wide array of raw materials that play a pivotal role in the creation of safe, effective, and high-quality cosmetic and skincare products. These raw materials encompass an extensive range of substances such as natural oils, butter, waxes, emollients, surfactants, antioxidants,

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