The beauty and wellness industry is shifting toward inclusivity, authenticity, and holistic well-being. One brand at the forefront of this movement is KOR. Beauty is a subscription-based beauty company founded in Abuja, Nigeria, by Seun Kolawole. KOR. Beauty has a powerful mission: to help individuals prioritise their well-being and embrace their unique beauty through carefully curated products.
What sets KOR. Beauty apart is its commitment to the 80/20 principle, with 80% of its offerings being African-owned or inspired beauty brands and 20% international brands that align with their values. This approach doesn’t just introduce diversity in beauty but also gives a platform for emerging African beauty brands to flourish in a competitive marketplace.
For Seun Kolawole, beauty is more than skin deep. "At KOR. Beauty, we believe that beauty is holistic. It’s not just about looking good but feeling good—inside and out," she says. The brand’s offerings range from skincare and wellness products to nutritional supplements and lifestyle accessories. KOR. Beauty is a one-stop solution for those looking to enhance their well-being, find balance, and indulge in self-care.
Empowering Local Brands Globally
The global beauty industry has historically been dominated by large Western brands, often overlooking the wealth of unique, natural beauty solutions from Africa. KOR. Beauty is changing that narrative. By showcasing products from African-owned or African-inspired brands, KOR. Beauty provides a spotlight on the richness of Africa’s beauty heritage—everything from shea butter-based skincare to plant-derived beauty remedies.
This curation ensures that customers not only access high-quality international brands but also support the local economy and help African entrepreneurs thrive. This level of commitment to diversity, authenticity, and quality is what sets KOR. Beauty apart from other beauty platforms.
Partnering with Experts for Unmatched Quality
What KOR. Beauty doesn't master in-house, they seek from experts. From collaborations with skincare specialists to nutritionists and fitness professionals, the brand ensures that customers receive the best quality products and advice. KOR. Beauty's pop-up stores, retail websites, and personalised subscription boxes bring this expertise directly to the customer, allowing them to explore beauty and wellness in a new light.
A Global Vision for Holistic Wellness
Looking ahead, KOR. Beauty has bold plans. Their vision is clear: to become a global leader in beauty and wellness, helping individuals integrate self-care effortlessly into daily life. As the brand continues to grow, it remains true to its roots—celebrating diversity, empowering local brands, and fostering an inclusive community they call the KORmmunity.
With a clear mission and a community-centric approach, KOR Beauty is poised to make a lasting impact on the global beauty scene.
Find out more about how the KOR beauty community and other offerings.
