mahawa kamara

Body butter is back and better than ever! In 2025, we’re predicting a full revival of this skincare classic—think whipped textures, nourishing formulas, and aesthetic packaging

The secret to success in the beauty industry isn’t just about the latest product—it’s about having a rock-solid supply chain

Every December since 2019, Ghana and parts of West Africa have become the epicentre of a cultural homecoming movement affectionately known as “Detty December.” Initially gaining traction with the Year of Return, which marked 400 years since the first enslaved Africans were taken to the Americas, this period has evolved

In recent years, the West African beauty industry has witnessed an exciting transformation, becoming one of the most promising frontiers for investors in the beauty sector. With evolving beauty standards, a thriving culture of beauty shows like the Africa Makeup and Beauty Fair, and an expanding consumer base, the region

Trade shows are an essential platform for beauty brands to showcase their products, engage with consumers, and build brand awareness. But are you making the most of your trade show opportunities? In our latest article, we break down the key elements to succeeding at trade shows